In partnership with Elvey & ZKTeco
Price for Profit
Stop Underpricing Your Security Jobs
Free session - join online
Costs are climbing. Petrol is up. Cable and equipment cost more every month. But most security businesses are still quoting the same way they did last year - and profit is getting squeezed on every job.
This practical session is for security business owners who want to understand their real costs, quote with confidence, and protect profit on every job - even when everything around them is getting more expensive.
Hosted by ServCraft Mastery, this is business education built for the security industry. No fluff. No sales pitch. Just a system you can use the next morning.
What you will learn
- Why copying other security business owners' pricing is costing you money - their costs are not your costs
- How to calculate your true hourly rate, including the hidden costs most quotes miss (fuel, admin, compliance, tools, van costs)
- The difference between markup and margin - and where most businesses lose money without realising it
- A simple "recipe approach" to quoting your most common jobs consistently and profitably
- Why a 10% discount can wipe out 40% of your profit - and what to do instead
- What to say when a customer tells you "you're too expensive"
- A practical action plan you can apply to your next quote