In the South African security industry, where your reputation is everything, customer reviews make all the difference.
As more South Africans use the internet, online reviews have become the way businesses build trust, shaping the decisions your potential customers make.
According to research by BrightLocal
, 97% of the consuming public read reviews online to search for local businesses, and 12% do so daily. This means you can’t afford to ignore the power of online reviews if you want your security business to stand a chance against your competitors.
In this article, we explore how you can get more customer reviews for your security business, helping you build credibility and stand out in a competitive South African security landscape.
1. Set Up Profiles on HelloPeter and Google Business for your Security Business
2. Make The Review Process Easy for your Security Customers
3. How to get Reviews From Your Security Customers
4. Monitor Your Online Presence
5. How to Handle Negative Reviews
6. Getting the Most out of Your Security Reviews
Growing Your Security Business through Customer Reviews
1. Set Up Profiles on HelloPeter and Google Business for your Security Business
In the competitive South African security industry, setting up profiles on local review sites should be your first stop. These are like online markets where potential customers can read about your services from happy clients.
Sites like
HelloPeter
and
Google Business
, which many South Africans trust, can have a positive impact on your online presence by acting as a central hub for reviews of your security business that also lets you respond to your reviewers.
Get started:
Sign up for
HelloPeter Business
to turn your customer experiences into reviews, so it’s easier for new customers to find and choose your security business.
2. Make The Review Process Easy for your Security Customers
Customer reviews are great because they're simple. It's important to make it easy for your security customers to talk about their experiences. Picture a simple one-click system that turns happy customers into supporters.
With tools like ServCraft, you can automatically ask your customers for reviews once your job is done and share those reviews on Google Business and Facebook.
Get started:
ServCraft
’s free trial automatically asks your customers to review your work after every job so you can discover how your customers experienced you and your team and share it with the world.
3. How to get Reviews From Your Security Customers
If you want to get more reviews, just ask! It's easy – after a job, check in with the customer to see how happy they are with your work.
If they seem satisfied, shoot them an email asking for a review. In the email, ask what they liked most about your services and if they'd recommend you to their family and friends. Simple as that!
Get started:
Check out this short video
for two tips you can use to ask your customers for reviews.
4. The Importance of Monitoring Your Online Presence
Focusing only on one website might make you think you're doing everything right. But, you could miss out on important info from customers on other sites.
It's a good idea to keep an eye on all the places people might talk about your business. You can use tools like HelloPeter to see everything in one place.
It helps you know where you should ask for more reviews, whether it's on Google, Facebook, or HelloPeter itself. They've got you covered!
Get started:
Learn more about HelloPeter’s review monitoring inbox
in this video
.
5. How to Handle Negative Reviews
Even though negative reviews may not feel good, you can turn them into something good for your business.
Thank the person for sharing their thoughts and try to fix whatever bothered them. It's okay to talk to the customer and say you want to make things better.
If you think it’s appropriate you can ask them to write another review, but be careful with their feelings.
Dealing with negative feedback professionally can make those customers stick with you, and they might even recommend you to others.
Get started:
For some more tips on how to deal with negative reviews,
check out this video
.
6. Getting the Most out of Your Security Reviews
Customers write reviews not just to say thanks but also to share their thoughts about your services. Instead of just saying thanks for the feedback, actually make the changes your customers suggest.
They'll notice if you only promise to improve but never do. When a homeowner gives you a review after a security job, listen to what they say – their ideas, suggestions, and even criticism.
If you make improvements based on what they suggest, you can then reach out and tell them you appreciated their feedback and made a change.
Doing things like this usually leads to more positive reviews from happy customers.
Get started:
Check out this video
for some more benefits of listening to your customers.
Growing Your Security Business through Customer Reviews
In the South African security landscape, where trust is crucial, customer reviews can make your break your security business. The tips we shared in this article create a map for your security business to succeed in the online world.
Remember, it’s not just about the quality of your security work; it's also about the connections you make. In the digital age, customer reviews show how good those connections are.
Improve your security business by using your customers' voices, and see how your good reputation becomes the key to growing your security business.